Satyr launched his wine company, Wongraven Wines, in 2012, and in 2019 sold 90% of the company to Vingruppen, a subsidiary of wine and spirits producer Arcus. Financial terms of that deal have recently come to light, and the Norwegian newspaper Dagens Naeringsliv reports that Satyr grossed 51.3 Norwegian Kroner on the deal, equivalent to roughly $5,444,872.73 USD.
Satyr said in 2019 that he was focused primarily on making the best Italian and German wines possible, not on the money, explaining:
“There are far too many people thinking about what to achieve commercially. They will sell so and so much next year and so much more in two years. There is not one cell in my body that works that way. I would rather think; what do I want to create?”
Vingruppen plans to market the wine beyond its base in Norway, looking next to expand in Sweden, although the wine is already available in select location there as well as the U.S., Italy and Germany.